The problem we solve
Every small business owner we talk to says the same thing: "I know I should be posting on LinkedIn and Instagram, but I don't have time." So they post once, burn out, and go quiet for six weeks. Meanwhile a competitor who posts three times a week is winning referrals and staying top of mind.
The honest truth is this isn't a motivation problem. It's a content pipeline problem. Coming up with post ideas, writing captions, making or finding images, scheduling the thing, measuring what works — it's genuinely five hours of work every week. AI can do most of it in five minutes, provided it's trained properly.
How it works
- We audit your brand. Existing posts, website copy, competitors, your audience. We write a brand voice document — the tone the AI will copy.
- We build a content calendar. 30 posts a month: educational, behind-the-scenes, service showcases, seasonal hooks, engagement prompts. Balanced so it doesn't all look like sales.
- AI generates the posts. Claude or GPT-4 writes the captions in your voice. Flux or MidJourney generates the images when needed. Hashtags optimised for UK discovery.
- You approve (hour a month). Review the batch, tick the ones that are live-ready, flag anything to tweak. Or let us schedule it automatically.
- We learn what works. Monthly review of engagement: what hit, what flopped. We adjust the generation rules and carry forward.
What you get every month
- 30 posts — captions, images, hashtags, platform-specific formatting
- LinkedIn + Instagram by default (Facebook, X, TikTok available, no price change)
- Content calendar — you see the month at a glance, approve or tweak
- Auto-scheduling — we connect Buffer or Later so it publishes itself, optional
- Monthly performance review — what performed, what didn't, adjustments for next month
- Brand voice document — a written spec the AI works from, yours to keep
Who this works for
This service works best for businesses where staying visible matters but content creation has stalled:
- Consultants and professional services — LinkedIn thought-leadership that would take you 6 hours to write
- Local businesses — Instagram posts showing off your work, customer stories, seasonal offers
- B2B founders — a steady LinkedIn presence that stays active through busy months
- Agencies and small teams — content operations without hiring a social media manager
If you've ever typed "best AI tool for social media posts" into Google at 11pm before a Monday content panic — you're our customer.
What we don't do
We like to be upfront about this:
- We don't run paid ad campaigns. That's a different service with different tools. Happy to refer you.
- We don't engage on your behalf. Comments and DMs are still you. The AI writes posts, not conversations.
- We don't promise viral posts. We promise consistent, on-brand content that keeps you visible. Going viral is a different game.
- We don't do TikTok video generation (yet). Captions and images, yes. Full video scripts, happy to. Video editing isn't part of this.
How it compares to the alternatives
- vs hiring a freelancer (£500–£1,500/mo for similar output): we're cheaper, faster, and the system improves over time. But you lose the human "hot take" angle.
- vs DIY with ChatGPT: ChatGPT can generate posts, but without brand training every post sounds generic. You also have to manage the calendar, images, and scheduling yourself. That's the 5 hours we automate away.
- vs agencies (£1,500–£3,000/mo for equivalent): they have account managers and monthly calls you don't need. We deliver the same content for a third of the cost.