Every lead captured, qualified, and followed up — automatically.

The gap most businesses ignore

A lead lands in your inbox. You're mid-call. You mark it "follow up later." Later becomes three days. The lead's already gone to someone faster. This happens to most UK small businesses every week — and nobody measures it because nobody counts the enquiries they never replied to.

Sales data from HubSpot and others consistently shows that leads contacted within 5 minutes convert at 8x the rate of leads contacted after an hour. If you're replying same-day, that's already too slow. The only way to compete is automation.

How AI lead generation works

1. Capture. Every website enquiry — form, chatbot, contact page — goes into one pipeline. No more missed emails, no more spreadsheets, no more "I'll get to it."
2. Qualify. The AI asks 3–5 tailored questions (budget, timeline, service needed, urgency). Scores the lead hot/warm/cold.
3. Follow up. Hot leads trigger an instant notification to you. Warm leads get a personalised email sequence. Cold leads stay in a nurture flow for later.
4. CRM sync. Every interaction logged in your CRM. Full audit trail, no manual data entry.
5. Notify you. You get a Slack/email ping only when a lead is hot enough to call. You're not drowning in "low-priority" notifications.

What we build

• Lead capture forms — replaces your current contact form with something smarter (and GDPR-compliant)
• Qualification flow — branching questions tailored to your business logic
• AI-written email sequences — 3–7 personalised emails based on what the lead said, sent over days/weeks
• CRM integration — HubSpot, Pipedrive, Salesforce, Zoho, GoHighLevel, or via Zapier
• Hot lead notifications — Slack, email, SMS (on request)
• Monthly reporting — conversion rate, where leads drop off, email performance
• A/B testing — we test email subject lines and qualifying questions to lift conversion over time

Real-world conversion numbers

We benchmark every lead gen build against industry data. For a typical UK SME, moving from "manual email replies" to a proper automated system generally produces:

• 2–3x increase in qualified leads (because fewer fall through the cracks)
• 40–60% of leads respond to the AI-written first follow-up (vs ~15% for a generic reply)
• Sub-5 minute response time vs industry average of 4+ hours
• 15–25% reduction in CAC (cost per acquired customer) over 3 months

We can't promise these numbers for every business — results depend on your lead volume, industry, and current baseline. But we'll give you honest expectations on the discovery call.

What's different about ours

• We write the email sequences in your brand voice, trained on your existing customer communication. Not templated drip sequences that scream "this is automated."
• We build around your CRM, not the other way around. We meet you where you are — even if that's currently a spreadsheet.
• We qualify for quality, not just volume. You'd rather get 10 hot leads a week than 50 tyre-kickers.
• We report monthly on what's working. If open rates are dropping on email #3, we fix it. If a qualifying question is killing conversion, we rewrite it.

Common integrations

We build with tools most UK small businesses already use:

• CRMs: HubSpot (free tier works), Pipedrive, Zoho, Salesforce, GoHighLevel
• Email: Gmail, Outlook 365, SendGrid, Mailgun
• Forms: Replace Typeform, JotForm, Google Forms, or built-in WordPress forms
• Notifications: Slack, Microsoft Teams, SMS via Twilio
• Analytics: Your existing Google Analytics, plus our monthly report