What a custom AI chatbot actually does
Most UK small businesses lose enquiries the same way: someone visits the website at 9pm, has a question, gets no reply, goes to a competitor. A custom AI chatbot fills that gap. It answers instantly, at 3am or 3pm, and captures every lead that would otherwise walk.
We're not talking about generic "Hi, how can I help?" widgets. We're talking about chatbots trained on your specific business — your pricing, your services, your booking flows, your common objections. One of our demo chatbots for a plumbing business in Fleet can quote bathroom installs, book survey appointments, and handle 80% of first-line enquiries without a human.
How we build it
The process is deliberately simple because you're a business owner, not a machine-learning researcher.
- Discovery call (free, 15 minutes). We ask what your customers typically ask and what you wish was automated.
- You send us your documents. Service descriptions, pricing sheet, FAQs, any internal docs. Whatever you have — even if it's messy.
- We build and train. Using Voiceflow for the conversation logic and Claude or GPT-4 for the responses. Trained on your business.
- We deploy. Embedded on your website, optionally connected to WhatsApp Business. Lives in 48 hours from receiving your documents.
- We iterate with you. 30 days of support included. Something sounds off? We retrain. New service? We add it.
What's included
- Custom conversation design — we script the flow for your business, not a template
- Training on your documents — pricing, services, FAQs, booking rules
- Website embed — clean, responsive chat widget, matches your brand
- WhatsApp Business integration — optional, free if you already have a WhatsApp Business account
- Lead capture and routing — every qualified lead emailed or pushed to your CRM
- Handoff to human — chatbot knows when to escalate to you
- Monthly improvements — we review conversations, fix mis-answers, add new knowledge
- UK-based hosting — data stays in the UK and EU region
Real use cases we've built for
These are the kinds of businesses where a custom chatbot pays for itself in month one:
- Tradespeople (plumbers, electricians, roofers) — quote bathroom installs, book site visits, handle "what's your call-out fee?" enquiries
- Dentists & private clinics — appointment booking, pricing queries, new-patient registration flows
- Estate agents — property enquiries, viewing bookings, vendor prequalification
- Accountants & bookkeepers — initial triage for new clients, service matching, fee quotes
- Hospitality (restaurants, venues) — reservation management, private hire enquiries, dietary query handling
If your business answers the same customer questions over and over, you have a chatbot problem we can solve.
Why pick AI Optimised over a freelancer or bigger agency
Bigger agencies charge £3,000–£8,000 for similar builds and wrap them in account-manager bureaucracy. Freelancers are cheaper but disappear when something breaks. We sit in between:
- Direct founder access. You work with Luke (builds) and Steve (scopes). No account managers, no junior handoffs.
- Transparent, locked pricing. £495 setup + £175/month. Locked for 12 months.
- 48-hour turnaround when you send your documents. Not "2–6 weeks" like most agencies.
- Cancel after 3 months. No contract lock-in beyond the minimum.
We're a new agency taking on our first UK clients, and our launch pricing reflects that. The only thing "starter" about our Starter package is the price — the build is the same one a bigger agency would ship for 5x the cost.